I find it hard to get worked up about this. Maybe because I'm not a man... but is any man's ego really hurt by being teased about his sex's incompetence in the kitchen or with paper work, or obsession with shed or car, or ignorance about women's toiletries? These are things that most men would agree don't matter much. Picture men as incompetent at work or in the bedroom and I think that damage might be done.
The argument is that men are making these ads and so wounding eachother. I think men are making these ads because they know they appeal to women. Seeing Dad as a moron when it comes to household tasks affirms mum in her position as domestic queen.
What do you think?