These last few months I've been pre-occupied reading up on stuff for my workshop at Flourish conference Sydney 27-28th July. I'm excited about what I've come up with.
The advertising world has put considerable resources into researching what makes us tick. They have developed scales to measure how likely we are to be moved by different things - be it facts or emotions or recommendations or associations. In my Flourish worksop, I'll be using advertising research to talk about preferences in church music and why it is that a song can appeal to one person but not the next - and what we should do about it.
If you are interested, I'd love for you to come.
Details can be found here. I'm doing my seminar twice - Friday afternoon 3-5, and Saturday morning 10.15-12.45. There's heaps of other stuff on as well.